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A MONTH OF POSTS FOR EVERY BRAND YOU RUN, IN ITS OWN VOICE

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The Victoria's Secret playbook

What Victoria's Secret missed and Romee Strijd got right: four plays for becoming a brand people actually care about, sized for clients with no budget.

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  • A Victoria's Secret post made in Keeng: our Angel, in her own words

    Play 1

    Tell it straight, the day it happens

  • A Victoria's Secret post made in Keeng: the family is the show

    Play 2

    Bring back a feeling, not an aesthetic

  • A Victoria's Secret post made in Keeng: the women who made us

    Play 3

    Keep the people who made you

  • A Victoria's Secret post made in Keeng: she came to New York for us

    Play 4

    Build the relationship before the campaign

Posts made in Keeng for Victoria's Secret

Made with you, not at you. Try it on a client, then DM us at @keenghq with what worked. The best ideas go into the next playbook.