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A MONTH OF POSTS FOR EVERY BRAND YOU RUN, IN ITS OWN VOICE

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The Rare playbook

Four plays from Rare Beauty's Selena and Demi vlog, and a month of it on your page, week by week. Find the moment your audience already holds, and give it back to them.

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  • A Rare Beauty post made in Keeng: same floor, same jokes

    Play 1

    Give your audience back a moment of their own

  • A Rare Beauty post made in Keeng: eighteen years later, same two girls

    Play 2

    Tell the whole story, the hard part too

  • A Rare Beauty post made in Keeng: no need to be perfect

    Play 3

    Only tell a story that is already yours

  • A Rare Beauty post made in Keeng: Hope for Selena, Virtue for Demi

    Play 4

    Let your product hold the feeling

Posts made in Keeng for Rare Beauty

Made with you, not at you. Try it on your own brand: one memory, four posts.