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A MONTH OF POSTS FOR EVERY BRAND YOU RUN, IN ITS OWN VOICE

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The Miu Miu playbook

Four plays from the brand that made imperfection aspirational, sized for clients with no budget. Stop building recognition for the trend. Build it for your client.

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  • A Miu Miu post made in Keeng: wrong, on purpose

    Play 1

    Make the "wrong" thing the point

  • A Miu Miu post made in Keeng: glasses first, then the outfit

    Play 2

    Give people something new to want

  • A Miu Miu post made in Keeng: layer it until it looks lived in

    Play 3

    Read the trend. Then translate it.

  • A Miu Miu post made in Keeng: uniform, undone

    Play 4

    Repeat your signature until it's yours

Posts made in Keeng for Miu Miu

Made with you, not at you. Try it on a client, then DM us at @keenghq with what worked. The best ideas go into the next playbook.